Show Notes

In this episode of The Baby Tribe, Afif and Anne sit down with Sophie Morris, entrepreneur, nutrition coach, and author of Sophie’s Swaps, to talk about supermarket savvy, consumer awareness, and family food choices. Sophie shares her journey from Kooky Dough founder to one of Ireland’s most-followed voices on food labels, explains why packaging claims can be misleading, and offers simple, budget-friendly swaps that help parents shop with less stress and more confidence. We discuss what “ultra-processed” really means, the limits of current research, and why balance matters far more than perfection. This is an episode about awareness, not food policing; the goal is to empower families with information, not add guilt. Ultra-processed food evidence is observational, additives in the EU are regulated, and convenience foods have their place. If food chat feels heavy, mind yourself and skip, and for personalised guidance always seek a registered dietitian.

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